For several years, the American Family Association has been publicizing a list of retailers that support Christmas. Visitors are encouraged to survey, print, and use the list provided below as a guide when determining which retailers to support. Attacks against Christ and his Church in twenty-first-century America are varied and many, and believers are invited to join the struggle for truth, not convenience. Become involved today!

The American Family Association has assessed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers. If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company’s “Christmas” advertising and does not take into account other corporate policies AFA may not agree with.

Companies FOR “Christmas”
(Bold promotes Christmas on an exceptional basis)
AFA Online Store
Cracker Barrel
Hobby Lobby
Kirkland’s
Lowe’s
Michael’s Stores
Wal-Mart
1-800-Flowers.com
Ace Hardware
Banana Republic
Bass Pro Shops
Bath & Body Works
Bed Bath & Beyond
Belk
Big Lots
Books-A-Million
Cabela’s
Dick’s Sporting Goods
Dillards
Do-It-Best Hardware
Dollar Tree
H.E.B. Stores
HSN.com
Hallmark
Harris Teeter Stores
Home Depot
Hy-Vee Stores
JCPenney
JoAnn Fabrics
Kmart
Kohl’s
Kroger
L.L. Bean
Macy’s
Marshalls
Meijer
Menard’s
Neiman Marcus
Pier One Imports
ProFlowers.com
Publix
QVC.com
Rite Aid
Sam’s Club
Scheels Sporting Goods
Sears
Super D Drug
TJ Maxx
Toys R Us
True Value
Zappos.com
Companies marginal on “Christmas”
Amazon.com
CVS Pharmacy
Fred’s
Old Navy
Safeway
Starbucks
Walgreens
Whole Foods
Companies AGAINST “Christmas”
Academy Sports + Outdoors
Barnes & Noble
Best Buy
Dollar General
Family Dollar
Foot Locker
Gap, Inc.
The Limited
Maurice’s
Nordstrom
Office Depot
Office Max
Pet Smart
Staples
Stein Mart
Supervalu
UncommonGoods.com
Victoria’s Secret

SPECIAL ALERT! Legal group offers valuable resources

Want to report on a company? Send your detailed report to [email protected]. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.

If you hear of instances of hostility toward Christmas expression, please let us know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. We want to inform public officials about the law, and then encourage them to take a stand for Christmas.

Navigate to American Family Association’s “Naughty or Nice List”

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